Apr 19, 2024  
2017-18 Catalog 
2017-18 Catalog FINAL VERSION - Closed for Revisions

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CNMT 620 - Principles of Online Marketing and E-commerce

Introduction to online marketing and e-commerce, with an emphasis on practical and theoretical implementation for both business-to-consumer and business-to-business models. Includes analysis and application of various social media to both business and other institutional uses.

4 cr.

Available for undergraduate credit as CNMT 420 .

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