Aug 14, 2022  
2017-18 Catalog 
    
2017-18 Catalog THIS IS AN ARCHIVED VERSION! PLEASE SELECT CURRENT PUBLICATION FOR INFORMATION ON CURRENT TERM.

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CNMT 620 - Principles of Online Marketing and E-commerce


Description:
Introduction to online marketing and e-commerce, with an emphasis on practical and theoretical implementation for both business-to-consumer and business-to-business models. Includes analysis and application of various social media to both business and other institutional uses.

4 cr.

Available for undergraduate credit as CNMT 420 .



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