Mar 29, 2024  
2019-20 Catalog 
    
2019-20 Catalog FINAL VERSION - Closed for Revisions

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BUS 720 - Marketing Leadership through Applied Decision-Making


Description:
Strategic marketing leadership skills are developed through a variety of projects that utilize and develop marketing competencies in strategic planning decisions. The projects and topics may include effective utilization of social media in marketing; trends in consumer and buyer behavior; designing and implementing marketing research methods; strategic marketing through data analysis of marketing research; effective marketing through website and app design.

3 cr.



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