Jul 12, 2024  
Spring 2021 Catalog 
    
Spring 2021 Catalog FINAL VERSION - Closed for Revisions

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BUS 337 - Buyer Behavior


Description:
Concepts from psychology, sociology, anthropology, and other behavioral disciplines, analyzed to develop ability to understand and predict reactions of individuals and groups to marketing decisions.

Prerequisites:
BUS 330  

3 cr.



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