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Nov 13, 2024
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BUS 720 - Marketing Leadership through Applied Decision-Making Description: Strategic marketing leadership skills are developed through a variety of projects that utilize and develop marketing competencies in strategic planning decisions. The projects and topics may include effective utilization of social media in marketing; trends in consumer and buyer behavior; designing and implementing marketing research methods; strategic marketing through data analysis of marketing research; effective marketing through website and app design.
3 cr.
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