Mar 28, 2024  
2016-17 Catalog 
    
2016-17 Catalog FINAL VERSION - Closed for Revisions

Add to Portfolio (opens a new window)

BUS 335 - Retailing


Description:
Analysis of retail industry market structure. Emphasis on development and implementation of strategies. Introduction to management activities of inventory procurement, channel relationships, support services, operations, promotional activities and vendor relationships. Store layout, pricing structures, store image, and online retailing.

Prerequisites:
BUS 330 , ACCT 210 .

3 cr.



Add to Portfolio (opens a new window)