Dec 26, 2024

2014-2015 Catalog

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2014-2015 Catalog FINAL VERSION - Closed for Revisions

Communication: Public Relations, B.S.

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This major is administered by the Division of Communication .

Consists of a minimum of 40 credits in communication courses:

Communication Core

Required

COMM 100 - Orientation to Communication 1 cr or
ARTM 100 - Orientation to Arts Management 1 cr. (must be taken during first seven UW-Stevens Point Communication credits)
COMM 200 - Communication Theory 3 cr.
COMM 201 - Introduction to Communication Research 3 cr.

Upper-level requirement, 18 credits

Eighteen credits must be in courses numbered 300 or above.

Note

COMM 101 may not be used to complete the major.

Public Relations

Required

You must also complete an internship or externship

COMM 480 - Communication Internship 1-8 cr. or
COMM 485 - Externship in Communication 6 cr.

Electives

At least 12 credits from

COMM 322 - Communication Graphics Laboratory 3 cr.
COMM 330 - Public Relations Laboratory 3 cr. *
COMM 333 - Case Studies in Public Relations 3 cr.
COMM 336 - Communication and Promotional Strategies 3 cr.
COMM 338 - Special Topics in Public Relations 3 cr. *
COMM 339 - Crisis Communication 3 cr.
COMM 390 - Seminar 3 cr. (PR-relevant focus) *
COMM 392 - Communication Ethics 3 cr.

Note

Other elective courses may be available in all emphases.

Courses listed above with an asterisk (*) may be repeated for credit under different subtitles.

Communication in the Major

Capstone Experience

COMM 431 - Public Relations Capstone. Public Relations Campaigns 3 cr.
or
COMM 440 - Interpersonal and Organizational Communication Capstone 3 cr.
or
COMM 460 - Media Studies Capstone 3 cr.
(depending upon your emphasis area).

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