Communication: Public Relations, B.A.

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This major is administered by the Division of Communication .

If you are interested in declaring a communication major, you must meet with a division representative. Contact the Communication office to make an appointment.

Consists of a minimum of 41-49 credits in communication courses (depending upon language placement):

Communication Core

Required

COMM 100 - Orientation to Communication 1 cr or
ARTM 100 - Orientation to Arts Management 1 cr. (must be taken during first seven UW-Stevens Point Communication credits)
COMM 200 - Communication Theory 3 cr.
COMM 201 - Introduction to Communication Research 3 cr.
COMM 400 - Communication Capstone 1 cr.

Upper-level requirement, 18 credits

Eighteen credits must be in courses numbered 300 or above.

Note

COMM 101 may not be used to complete the major.

World Language Courses, 8 credits

Complete a two-semester sequence of university entry-level world language courses (101, 102). The requirement may be fulfilled through equivalent coursework or other language acquisition as demonstrated through a test-out policy (including Native American languages and American Sign Language). If your native language is not English and you can document formal high school or university study of your native language, then you may use ENGL 101 and ENGL 202 , or ENGL 150 as a means of fulfilling this world language requirement.

Public Relations emphasis

Required

You must also complete an internship or externship

COMM 480 - Communication Internship 1-8 cr. or
COMM 485 - Externship in Communication 6 cr.

Electives

At least 12 credits from

COMM 322 - Multimedia Production 3 cr.
COMM 330 - Public Relations Laboratory 3 cr. *
COMM 333 - Case Studies in Public Relations 3 cr.
COMM 336 - Communication and Promotional Strategies 3 cr.
COMM 338 - Special Topics in Public Relations 3 cr. *
COMM 339 - Crisis Communication 3 cr.
COMM 390 - Seminar 3 cr. (PR-relevant focus) *
COMM 392 - Communication Ethics 3 cr.

Note

Other elective courses may be available in all emphases.

Courses listed above with an asterisk (*) may be repeated for credit under different subtitles.

Communication in the Major

Capstone Experience

COMM 400 - Communication Capstone 1 cr.