Marketing, B.S.

Print Degree Planner (opens a new window) |

This major is administered by the School of Business and Economics .

In the marketing major, you complete courses in core content from accounting, business, and economics, as well as courses specifically related to marketing. Upon completing the marketing major, you will be prepared to work professionally in the marketing world.

Successfully complete a minimum of 69-71 credits in the Core and Marketing requirements as described below. Completing these requirements will satisfy both the Communication in the Major and Capstone Experience.

Core

In general, try to complete the core classes in approximately this sequence. The courses near the beginning of the list serve as prerequisites for courses near the end of the list.

Calculus, 3-5 credits

Take one of:

MATH 109 - Mathematics for the Social and Management Sciences 4 cr.
MATH 111 - Applied Calculus 4 cr.
MATH 225 - Calculus I 5 cr.

Note

If you anticipate doing advanced study in a field such as Actuarial Science, you should take MATH 225 .

Economics, 6 credits

ECON 110 - Principles of Macroeconomics 3 cr. and
ECON 111 - Principles of Microeconomics 3 cr.
or
ECON 200 - Principles of Economics 3 cr. and
an additional 3 credits in 200-400-level Economics coursework. You may not take ECON 497 or ECON 498 to satisfy this requirement. Classes you take as part of other requirements of the major do not satisfy this requirement.

Accounting, 6 credits

Statistics, 3-4 credits

MATH 255 - Elementary Statistical Methods 4 cr. or
other approved statistics course:
ECON 243 - Economic and Business Statistics 3 cr.
FOR 321 - Natural Resources Data Analysis 4 cr.
HS 301 - Fundamentals of Biostatistics 3 cr.
MATH 354 - Applied Statistics 4 cr.
MATH 357 - Probability and Statistics II 3 cr.
PSYC 300 - Statistics for Psychologists 4 cr.
SOC 351 - Social Statistics 4 cr.

Business, 22 credits

BUS 100 - Introduction to Business 1 cr.
BUS 325 - Organizational Behavior 3 cr.
BUS 330 - Principles of Marketing 3 cr.
BUS 340 - Business Law and Ethics 3 cr.
BUS 350 - Principles of Finance 3 cr.
BUS 360 - Principles of Production-Operations Management 3 cr.
BUS 370 - Management Information Systems 3 cr. *
BUS 380 - Principles of Business Analytics 3 cr.

Note

*If you are completing an Accounting major, you may substitute ACCT 370 .

Internship, 3 credits

Take one of:

ACCT 497 - Internship in Accounting 1-15 cr.
BUS 497 - Internship in Business Administration 3-15 cr.
ECON 497 - Internship in Economics 1-15 cr.

Marketing

Successfully complete 24 credits of Marketing requirements in addition to the Core.

Required Marketing courses, 9 credits

Focused Marketing electives, 9 credits

Choose three courses from the list below:

BUS 333 - eMarketing 3 cr.
BUS 334 - Sports Marketing 3
BUS 335 - Retailing 3 cr.
BUS 336 - Sales Management 3 cr.
BUS 339 - International Marketing 3 cr.
BUS 490 - Special Topics in Business Administration Cr arranged.
COMM 336 - Communication and Promotional Strategies 3 cr.
DAB 340 - Marketing Analytics 3 cr.
ECON 340 - Industrial Organization 3 cr.

General electives, 6 credits

Successfully complete an additional 6 credits in SBE, 200-level or above, not including ACCT 497 , ACCT 498 , BUS 496 , BUS 497 , BUS 498 , ECON 200 , ECON 497 , or ECON 498 . Courses taken to satisfy other requirements for the major do not count towards this requirement.

Communication in the Major, 6 credits

Capstone Experience, 3 credits

BUS 480 - Management Capstone 3 cr.