Marketing, BS

This major is administered by the area of Business  in the Sentry School of Business and Economics .

In the marketing major, you complete courses in core content from accounting, business, and economics, as well as courses specifically related to marketing. Upon completing the marketing major, you will be prepared to work professionally in the marketing world.

Program Learning Outcomes

Evidence of Marketing graduates’ level of preparation will be found in your ability to:  

1. Analyze and Solve Business and Economics Problems: 

1. you will be able to apply core concepts, models, and methods from business, accounting, and economics in identifying and solving problems

2. Demonstrate the intercultural competencies necessary to thrive in an increasingly global marketplace: 

1. you will be able integrate global perspectives and competencies in business interactions

3. Appreciate the Importance of Behaving Professionally and Ethically:  

1. you will be able to recognize and analyze an ethical dilemma, applying an appropriate ethical framework
2. you will be able to work effectively with others in team settings 

4. Communicate Effectively:

1. you will be able to craft and present an effective professional oral presentation 
2. you will be able to successfully write an effective professional report 

5. Absorb concepts in areas of core business knowledge: 

1. demonstrate literacy in accounting, economics, marketing, management, production, finance, information systems, and business law
2. demonstrate proficiencies in the core areas of Marketing

Successfully complete a minimum of 69-71 credits in the Core and Marketing requirements as described below.

Note: Required courses marked ** below have Math prerequisites. Depending on your placement score, additional courses may be required.