HWM 385 - Marketing and Communication for Wellness Managers

Description:
Develop basic marketing and promotional skills grounded in the disciplines of social marketing, health communication and business marketing that address consumer health “needs” and customer “wants.” Assess market opportunities in wellness services and programs and facilities, and create marketing strategies and tactics. Emphases placed on best practices for behavior change, increased cost savings for employers, improved customer/employee participation and/or revenues for wellness programs, and services and facilities.

Prerequisites:
HWM 325

3 cr.