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May 04, 2024
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BAS 400 - Stakeholder Analysis
Description:
Assess the viability and influence of professional product or service offerings. Collect and interpret data on stakeholder interests, markets, and budget. Measure demand based on motivation, need, and money to determine target audiences for goods and services. Understand financial resource availability to determine production, pricing, and promotional strategies.
Prerequisites:
BAS 380 or Instructor Consent
3 cr.
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