Arts, Entertainment and Media Management Major (BA)

By the time they complete all major requirements, students will have gained the following competencies:

1. Articulate the role of the arts, entertainment, and media in community development and civic engagement

2. Differentiate for-profit and not-for-profit activities in the arts, entertainment, and media ecology

3. Apply principles of ethical decision making in arts, entertainment, and media management contexts

4. Apply business and communication skills in support of creative endeavor

5. Network effectively with artists and arts, entertainment, and media management professionals