Digital Influence: Podcasting and Marketing Analytics Certificate

This certificate program is intended for individuals seeking to learn and apply techniques related to new media such as social media marketing, podcasting, and streaming video content.

Provides a broad understanding of the principles and practices brand marketing through new media channels. This includes perspectives on content creation, measurement, analytics, and the use of artificial intelligence (AI) to support content creation and analysis. Topics include basics of computational measurement, user experience design, social media marketing, podcasting and video streaming.