ABT 750 - Biotechnology Marketing and Entrepreneurship

Description:
Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis. 3 hrs lec. online per wk.

Credits: 3